As the only Hypegolf team member on the ground, my mission was two-fold:

1. Grow Hypegolf’s social presence with compelling tournament coverage

2. Support the ZOZO CHAMPIONSHIP and PGA TOUR by offering a fresh perspective on golf that speaks to a new, culturally engaged audience

Managing everything solo — from access and creative to content and posting. Aligning with both Hypegolf and tournament stakeholders added extra layers to navigate.

I led the project from start to finish, including:

• Establishing relationships with each party

• Developing and pitching content ideas

• Creating content on-site

• Leading creative direction, from shoots to edits

• Handling all posting and publishing across Hypegolf’s social channels